Virtual World Marketing vs Real World Marketing

I’ve tried using Google Adwords and Facebook advertising of late and am really surprised with the results.  I’ve had quite a few clicks and while initially this was exciting, it soon becomes depressing when you realise you have no idea whether the...

Are your artists maximising opportunity?

I recently produced the entertainment component of 3 events and presented around 10 local musicians.  The event was a local business expo which attracted about 6000 people.  Every performer was given the opportunity to sell merchandise and promote upcoming activities...

Earned my Respect

I came across Sally when she was working for Nightowl. We worked together on a complex outdoor Anzac Day concert in Queensland and we had to do everything – publicity, promotions, travel, accommodation, production, client liaison – the works. Sally was great. On any...

Improve you Sponsor Presentation

I was at a business breakfast this morning and I’ve been there since 6.45am, it’s now 8.30am and as people commence exiting, the sponsor is invited to speak.  Less than engaged, the audience slouches into their seats and awaits the boring presentation of what this...

AIME Wrap Up 2013

MY AIME WRAP UP In case you didn’t know, annually in Australia we have the opportunity to meet colleagues and exhibitors from around the world at the Asia-Pacific Incentives & Meetings Expo (AIME) which is held in Melbourne each February.  The conference runs for...