The Greatest Marketers in the World

Remember back in the day when the circus came around at least once a year, how excited you got as a kid at the prospect of seeing a show of wonder an awe, a show you only ever got to see once a year? But how did we know the circus was in town? There was never an ad in...

Newsletters that Matter

Do you send the same newsletter out to everyone on your database?  I recently requested a large number of venues add me to their database to be kept informed of what was happening with venues in my State.  I have now started receiving those newsletters and I am yet to...

Virtual World Marketing vs Real World Marketing

I’ve tried using Google Adwords and Facebook advertising of late and am really surprised with the results.  I’ve had quite a few clicks and while initially this was exciting, it soon becomes depressing when you realise you have no idea whether the...

Are your artists maximising opportunity?

I recently produced the entertainment component of 3 events and presented around 10 local musicians.  The event was a local business expo which attracted about 6000 people.  Every performer was given the opportunity to sell merchandise and promote upcoming activities...