Newsletters that Matter

Do you send the same newsletter out to everyone on your database?  I recently requested a large number of venues add me to their database to be kept informed of what was happening with venues in my State.  I have now started receiving those newsletters and I am yet to...

Virtual World Marketing vs Real World Marketing

I’ve tried using Google Adwords and Facebook advertising of late and am really surprised with the results.  I’ve had quite a few clicks and while initially this was exciting, it soon becomes depressing when you realise you have no idea whether the...

Are your artists maximising opportunity?

I recently produced the entertainment component of 3 events and presented around 10 local musicians.  The event was a local business expo which attracted about 6000 people.  Every performer was given the opportunity to sell merchandise and promote upcoming activities...