Feel free to get in contact anytime for a quote or a general chat:
Phone: 07 3341 0063
Mobile: 0408 887 106
Unit 6/249 Coronation Drive
(Cnr Park Road), Milton QLD 4064
PO Box 446, Springwood Qld 4127
Email: info@redlanyard.com.au
Sally Porteous is direct, efficient, honest and effective. I met her first as a university student, one of the postgrads it's a delight to work with - people who choose higher education for a purpose, know why they're there, and commit heartily yet critically to activities. Then I knew her as an Edg...
March 1, 2013 
No Comments
MY AIME WRAP UP In case you didn’t know, annually in Australia we have the opportunity to meet ...
February 14, 2013 No Comments
I was at a business breakfast this morning and I’ve been there since 6.45am, it’s now 8.30am and...
November 19, 2011 3 Comments
Remember back in the day when the circus came around at least once a year, how excited you got as a ...
3 CommentsRemember back in the day when the circus came around at least once a year, how excited you got as a kid at the prospect of seeing a show of wonder an awe, a show you only ever got to see once a year?
But how did we know the circus was in town? There was never an ad in the paper, on the radio or on the TV (back in my day at least). There was of course the giant tent in the local park and suddenly an infiltration of a bunch of interesting looking people hanging
around that you’d never seen before….
But I didn’t live near the park and I didn’t go to the major shopping centre, so how
did I know the circus was in town?
I knew the circus was in town because everywhere I looked was a poster or a sign
TELLING me that the circus had arrived! On every street corner, in every shop, in every school newsletter, everywhere I looked was a poster advertising the circus. Clearly the life of the circus depended on getting people to go and see it – and I reckon the life of the performers depended on it too.
Now you may think that in this day and age things have changed but a recent trip to the
Gold Coast reminded me of what excellent marketers circus companies are. There was 2 circus’ on when I was there, the Moscow circus and another one who’s name I don’t remember. I don’t remember the other one because there was not a sign in sight other than on the tent in the parklands as I drove past it. The Moscow circus marketing was
everywhere, including several blow up clowns scattered from Broadbeach to
Surfers, sitting on the footpath holding signs advertising the circus.
This reminded me that this type of saturation marketing actually builds up your
expectation and you can’t NOT go and see the circus. From at least 2 months out you used to see posters in shop windows, then they would add street signage to the mix, once
they hit town the ground marketing really took charge and it didn’t stop once
you got to the circus. Before you even buy your ticket you’re entranced with all the fun things to do at the venue, which you spend more money on, you buy food before you go in, you buy food to feed the animals on your way past them, and you definitely make sure you bought one of this loud obnoxious horns so you could pay out on the clown! All this before the show even starts.
Here’s the thing about circus marketers. The know their target demographic could be
anyone, anywhere, anytime. The don’t make assumptions about who might like their show and why they might come. They probably don’t even care, it’s about survival and that means get the message to as many people as possible, through the cheapest means possible, and that means everyone who works at the circus is responsible for getting people to the show – if they don’t, they don’t have a show to perform in!
A band, a business, a shop or enterprise is no different to the circus – if people don’t
come to see our show, there will be no show to see.
Remember the circus next time you’re writing your marketing plan, thinking about paying
that company to put up your posters, or the rest of the band says, “marketing? That’s not my job, I’m the bass player”. The circus is the best marketer in the world, it’s focussed, relentless, it uses every opportunity available and doesn’t cost the earth. It also doesn’t stop until the curtain closes on the last show.
Update 18 June 2012
I just came across this great description of the differences between marketing, promotion and publicity – enjoy!
source: http://artslinkqld.com.au/marketing
“… the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations.” If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.”
- Attributed: M Booth and Associates, Public Relations Council www.mbooth.com
3 comments
Can I use some of the content from your site on mine? I will make sure to link back to it
Wedding planning
Comment by Wedding planner on December 17, 2011 at 9:32 am
You do not want to wait until your special day to see the type of wedding flowers on show and dislike them. This can apply to everything from the fabric used for your entourage, to DIY corsages or upcycled centrepieces made from recycled and redesigned mason jars or wine bottles. Run a search on the internet to find a beach, which is closest to the airport or highway. Traveling is fun, as the couples have this hobby during their wedding ceremony someone must show your funny feeling expressions towards your partner, as you travel you need to choose a place where things may make your hobby wedding to look attractive. Or a champagne dated the year you met. :
My personal web portal
<'http://www.prettygoddess.com/
Comment by Raelene Dombrowski on February 26, 2013 at 9:36 am
Have you ever considered about including a little bit more
than just your articles? I mean, what you say is fundamental and all.
Nevertheless just imagine if you added some great visuals or videos to
give your posts more, “pop”! Your content is excellent but with images and clips, this website
could definitely be one of the greatest in its field.
Excellent blog!
Comment by floral decorations on April 21, 2013 at 9:33 am
By submitting a comment you grant Red Lanyard a perpetual license to reproduce your words and name/web site in attribution. Inappropriate and irrelevant comments will be removed at Redlanyard's discretion. Your email will never be shared.