09 Mar Should we make it easier for our customers to find us? And if so, how?
Are those of us working behind the scenes in the entertainment business, still following the old model of working at “arms length”?
I’ve been pondering… Many of us work out of offices that are inaccessible to our customers without an appointment, we don’t actively encourage ‘walk in traffic’ and we’re not positioning ourselves to take advantage of the internet. I’ve just worked out that it takes me an average of 10 hours to gain a customer, and I’m wondering if it’s because I keep myself at arms length.
Are you running a personal services business that is easy to find, customers can walk straight in and buy an ‘off the shelf’ product, and receive exceptional customer service.
Tax accountants did it by moving to shop fronts – would this work for entertainment businesses and consultants? As a customer, would you enquire with this type of business by walking through the front door if they did have a shop front?